Mario Armas speaking about AI agents at Newways

ATLAS / THE NEXT ECONOMY

Build your AI agency.
Without building the AI.

Learn to find opportunities, win clients and grow your AI business. You build the relationship. Our team builds the technology.

9 modules · Step-by-step workbooks · Weekly group coaching for 3 months · Community

Mario ArmasFounder of linkhub.ai · 10,000+ students taughtCo-Founder of YupiPOS AI · Professor at ESADE & ISDI

10,000+ students taught at

Shared the stage with speakers from

Mario Armas explains why ATLAS exists now.

Experience building AI.
10,000+ students taught by Mario.

EsadeISDIIEThe Valley

The technology is here.
The bridge is still missing.

Businesses want to use AI, but many still don’t know where it creates value or which solution they need.

Seen a problem at a company?Tell ATLAS.

Turn a real problem into an opportunity you can act on.

ATLAS ConceptualizerDemo
Examples

You’ll see the opportunity, the solution and the ATLAS product that fits.

You spot it. You sell it.
We build it.

YOU

SPOT · MATCH · SELL

ATLAS

CONCEPTUALIZER · DEMOS · PLAYBOOKS

Tools to prepare the opportunity and the sale.

WE

DEPLOY

Implementation with an agreed scope and terms.

You build the relationship. We build the technology.

LEARN.
SELL.
WE BUILD.

The ATLAS Method

Five stages. Five AI business superpowers.

  1. 01SPOT

    SUPERPOWER / OPPORTUNITY VISION

    See opportunities others miss.

    Learn to spot where AI can create value: slow processes, repetitive work, lost leads, poor service or tasks that can be automated.

    YOU
  2. 02MATCH

    SUPERPOWER / AI CONCEPTUALIZATION

    Turn a problem into a use case.

    With the Conceptualizer and the ATLAS solution library, you structure the opportunity and understand which solution fits best.

    YOU + ATLAS
  3. 03SELL

    SUPERPOWER / AI SELLING

    Turn technical value into a proposal clients buy.

    Learn discovery, demos, value articulation, proposals, objection handling and closing.

    YOU
  4. 04DEPLOY

    SUPERPOWER / TECHNICAL LEVERAGE

    Sell technology without having to build it yourself.

    Our technical team can handle the implementation, integrations and launch agreed with the client.

    WE
  5. 05SCALE

    SUPERPOWER / BUSINESS LEVERAGE

    Turn one opportunity into a repeatable system.

    Turn each project into experience, references, recurring business, a client portfolio and, if you choose, your own AI business.

    YOU

You don’t need to become an engineer.You need to become someone who can see, sell and activate AI opportunities.

ATLAS gives you the method, the tools and the technical capability to do it.

See how it works in practice

Inside the programme

Provisional proposal. The final programme may change. Sales Kit resources will be added progressively; Value Calculator is planned.
01SPOTView contentClose
What you do
Observe a business, interview the person experiencing the problem and prioritise an opportunity worth exploring.
Sessions / content
  • Spotting AI opportunities
  • Signs of inefficient processes
  • Initial discovery
  • Prioritising opportunities
ATLAS tools
  • Problem Maps
  • Opportunity Checklist
  • Discovery Template
Deliverable
Qualified opportunity
Practical exampleIllustrative HVAC business, not a client case.
At an HVAC business, review which calls are missed while technicians are on jobs, which questions repeat and how service visits are arranged. Document the problem and the missing data needed to assess its priority.
02MATCHView contentClose
What you do
Document the use case, compare solutions and define what the technology should handle and when a person should step in.
Sessions / content
  • Turning a problem into a use case
  • Types of agents
  • Choosing the right solution
  • Connecting a need with a product
ATLAS tools
  • ATLAS Conceptualizer
  • Solution Library
  • Use Case Canvas
Deliverable
Structured use case + recommended solution
Practical exampleIllustrative HVAC business, not a client case.
Structure a voice assistant for enquiries and service requests. Match it to AI Customer Agent and define the details it collects: area, system type and preferred time. The team confirms availability and pricing.
03SELLView contentClose
What you do
Prepare a sales conversation, demonstrate the use case and turn what you learn from the client into a proposal with value, scope and pricing.
Sessions / content
  • Sales discovery
  • Value-based selling
  • Demos
  • Proposals
  • Pricing
  • Objection handling
  • Closing
ATLAS tools
  • ATLAS Sales Kit: Demo + ROI + Playbook + Proposal
  • ATLAS Value Calculator
Deliverable
Proposal ready to present
Practical exampleIllustrative HVAC business, not a client case.
Show the HVAC business a sample conversation, address its questions and prepare a proposal. Separate setup from recurring service and state the value assumptions that need validation, without promising results.
04DEPLOYView contentClose
What you do
Align the client and technical team: agree on scope, access, responsibilities and acceptance criteria before implementation.
Sessions / content
  • Defining scope
  • Technical handoff
  • Integrations
  • Client expectations
  • Launch
ATLAS tools
  • Technical Team
  • Technical Handoff Template
  • Scope Checklist
Deliverable
Project ready for implementation
Practical exampleIllustrative HVAC business, not a client case.
Give the technical team the service areas, approved FAQs, request flow and escalation rules. Agree on an acceptance test with the business before activating the service.
05SCALEView contentClose
What you do
Review each project, organise client follow-up and turn what you learn into an offer you can repeat and improve.
Sessions / content
  • Building a client portfolio
  • References
  • Upsells
  • Recurring business
  • Specialisation
  • Pipeline
  • Agency / consultancy
ATLAS tools
  • Portfolio Builder
  • Pipeline Templates
  • Account Growth Playbook
Deliverable
Repeatable business system
Practical exampleIllustrative HVAC business, not a client case.
After evaluating the project with the HVAC business, document lessons and improvements, request permission to use a reference and organise a pipeline of similar businesses. Explore new needs and a possible ongoing service.

What you can sell.

Recognise the problem. Try the solution you can offer. We take care of building it.

01 / CUSTOMER SERVICE

A voice that takes care of your customers.

For businesses missing customer enquiries

AI Customer AgentRespond when the team can’t.

Answers questions, collects requests and hands over to the team when needed.

You notice it when…

  • Customers wait too long for a reply.
  • Enquiries go unanswered after hours.
  • The team is overloaded.
What the client buys

Immediate responses without expanding the team.

ATLAS / VOICE

ALBA HEATING & COOLING / CUSTOMER SERVICE

AI CONVERSATION · ENGLISH / ESPAÑOL

How can I help you?

ALBA / AGENT

“Hi, I’m Alba, the virtual assistant at Alba Heating and Cooling. How can I help?”

Checking connection…

0:00Ready to listen
Read the recorded example
  1. ALBA / AGENT

    Hi, I’m Alba, the virtual assistant at Alba Heating and Cooling. How can I help?

  2. CUSTOMER

    Hi, my air conditioning isn't cooling. Could someone come out tomorrow?

  3. ALBA / AGENT

    I can take a service request for our team. What area are you in, and what type of system do you have?

  4. CUSTOMER

    I'm on the north side. It's a central air system. How much would an inspection cost?

  5. ALBA / AGENT

    Our team will confirm the visit fee before you book. Any repairs would be quoted after the inspection. What time works for you?

  6. CUSTOMER

    In the afternoon, after four.

  7. ALBA / AGENT

    Great. The next step would be to collect your name, phone number and address. Our team will check the service area and call to confirm availability and pricing. The visit stays pending until they confirm.

By pressing Talk, your audio and transcript are sent to ElevenLabs and may be retained according to its settings. Demo business: no real appointments are booked. Avoid sharing personal information. ElevenLabs privacy

Ideas for your conversation
  • Ask about the service area
  • Request a service visit
  • Ask to speak to the team
02 / SALES

An advisor that helps customers choose and buy.

For businesses losing online sales

AI Sales AgentTurn questions into decisions.

Talks to each visitor, understands their needs and recommends what to buy.

You notice it when…

  • Plenty of visits, too few sales.
  • Customers don’t know what to choose.
  • The team answers the same questions repeatedly.
What the client buys

A digital sales advisor for every visitor.

Try it as a customer
nord.example / home-officeSAMPLE STORE
NORDHOME / OFFICECart · 0

SPACE TO WORK BETTER

Find your place.

Three chairs. Your way of working.
Your NORD advisorGuided conversation · product catalogue
Or write your own question below

Interactive example · no payment or order is processed

03 / RESTAURANTS

One platform to manage the whole operation.

For restaurants with fragmented operations

YupiPOS AIYour entire restaurant, connected.

A complete POS with AI managers that understand your operations.

You notice it when…

  • The restaurant runs on too many tools.
  • Information is scattered.
  • The manager can’t see what’s happening in real time.
What the client buys

Your whole restaurant connected, with AI managers working across daily operations.

Casa Oliva Restaurant
HomeToday · Your restaurant
Illustrative amounts
Sales today
USD 2,728.00
Tables served
32
Kitchen · avg.
18 min

Good afternoon, boss!

Yupi Agent
Ask your restaurant.
Ask about sales, inventory, reservations and today’s service.

Your operations, connected.

Payments
Orders
Bookings
Tables
Kitchen
Inventory
Recipes
Sales

ATLAS SALES KIT POWERING SELL

You’re not starting from scratch.

Every solution comes with a Sales Kit.

Demos, prompts, discovery, value tools, playbooks, proposals and sales resources ready to adapt.
ATLASSALES KIT

Your next conversation.
With the groundwork done.

  • LIVE PREVIEW
    DEMO

    A working product to demonstrate.

    demo.html
  • CLIENT BRIEF
    DISCOVERY

    Questions to uncover the problem.

    discovery.md
  • WORKSPACE
    PROMPTS

    Prompts and scripts to prepare the opportunity.

    prompt-pack
  • VALUE TOOLS
    ROI

    Tools to quantify value.

    roi-calculator
  • SALES GUIDE
    PLAYBOOK

    How to present and sell the solution.

    playbook
  • CLIENT READY
    PROPOSAL

    A sales proposal template ready to adapt.

    proposal.pdf
  • WEB PAGE
    LANDING

    A sales page for the product.

    product-landing
  • INTERACTIVE
    PROTOTYPE

    HTML demos and prototypes to show clients.

    prototype
Swipe to explore all 8 resources

Less time preparing.
More time talking to clients.

Preview of the planned kit. Resources will be added progressively.

+ new solutions joining the ecosystem

Mario Armas.

Build first. Then teach.

10,000+ students taught

Professor at ESADE & ISDI
Founder of linkhub.ai · Co-Founder of YupiPOS AI

Mario with students in an AI class at ESADE Madrid
Class at ESADE Madrid

ESADE · SPAIN

Pioneering educator.

The first Peruvian to teach at ESADE in Spain.

Mario presenting AI agents at Newways
Speaking at Newways

PLANETA CHATBOT AWARDS

Award winner.

Experience building conversational technology recognised at the Planeta Chatbot Awards.

Professional portrait of Mario Armas
Mario Armas

NTT DATA · AI LEADERSHIP

From Peru to Spain.

Relocated by Japanese multinational NTT DATA to lead its AI team in Spain.

Mario speaking to the audience at SISE
Conference at SISE

CONFERENCES · EDUCATION

From projects to the stage.

Sharing hands-on experience building with AI in classrooms and at conferences.

The ATLAS team.

Mario Armas

Mario Armas

Founder & Programme Creator

Ivo Celi

Ivo Celi

Co-Founder & Lead Coach

Daniel Cuesta

Daniel Cuesta

Customer Support

What Mario’s students say.

From previous classes taught in Spanish. Translated testimonials; not reviews of the ATLAS English programme.

“For me it was the BEST class of all.”
JoséStudent in Mario’s class at ESADE
“Not just because of the content, but because of the way you guided us and explained everything.”
AdolfoStudent in Mario’s class at ISDI

You’re not buying a course.
You’re joining ATLAS.

A method, a tool and a team to turn what you learn into your next step.

A practical programme with training, workbooks, weekly coaching and a community to help you move forward.

9 MODULES

Programme content with mindset coaching in every module.

WORKBOOKS

Step-by-step workbooks with examples.

WEEKLY COACHING

One group call every week for 3 months.

COMMUNITY

A shared space for programme members.

Weekly group coaching in English with Ivo Celi.

ATLAS
Founding
Member.
LEARN. SELL. WE BUILD.
ATLAS Founding MemberLaunch offer

$199USD

Launch price

Included from day one of the programme

  • 9 programme modules
  • Step-by-step workbooks with examples
  • One weekly group call for 3 months
  • Mindset coaching in every module
  • Community access

Join the list for free. No payment today.

$199 covers the programme. Client implementation is scoped and priced per project; it is not included in this price.

What do you want to do with ATLAS?

LEARN

Learn a new skill

BUILD

Build a business

TRANSFORM

Apply AI to my business or career

Let’s be clear.

What you need to know.

Do I need to code or have technical knowledge?

No. You start by understanding what AI can do, its limits and where it can add value. Your role is to identify needs, present solutions and coordinate. Our team can handle the technical implementation of agreed solutions.

What if I have never sold anything or do not know where to start?

The programme starts with the fundamentals. You learn to research businesses, ask questions, prepare demos and present a proposal. You will need to practise and talk to businesses; this is not about memorising a pitch.

Can I do this alongside my job?

Yes. Recorded training lets you progress at your own pace. Set aside a few hours each week to learn and practise. The current offer includes one group session per week for 3 months; schedules will be shared when the programme opens.

Do I have to start an agency?

Not unless you want to. You’ll learn everything an agency owner does — finding businesses, reaching out, selling and looking after clients. You can do it under your own agency name, or as an independent partner under your own name. Either way, you never build the technology: our team does that.

What solutions will I be able to offer?

You will learn to identify opportunities for customer and sales agents, WhatsApp, automations and other products available in the ecosystem. Demos and guides help you understand what each solution solves, who it suits and when it does not fit.

Is the Conceptualizer I just tried the real tool?

The experience on this page is an interactive demo based on examples. It has no connected AI and does not send or store your data. Conceptualizer is part of the ATLAS offer; its features and access terms will be shared when the programme opens.

Who implements the technology? Is it included in the $199?

Our team can implement agreed products and solutions. The $199 covers the programme and the resources in the offer; it does not include unlimited custom development. Every project requires agreement on feasibility, scope, costs and commercial terms before committing to delivery.

Is this just another ChatGPT course?

ATLAS goes beyond using tools. You learn to connect a business problem with an AI solution, demonstrate its value and coordinate implementation. Training is part of a system with products, demos and support.

How do commissions work? Are earnings guaranteed?

Commissions come from real sales of solutions to businesses, never from recruiting students. Rates and terms are agreed before selling. Neither income nor clients are guaranteed: outcomes depend on your practice, experience, market and effort.

What does Founding Member mean?

It is the name of the ATLAS launch offer. It does not imply equity, lifetime access or future benefits that are not described in the offer. At this stage you can join the list for free to receive the opening announcement and access terms.

What is the refund policy?

Purchases are generally non-refundable once access to the digital course materials begins, subject to applicable consumer rights. We review exceptional circumstances, duplicate or mistaken charges, and failures to deliver the programme as described. See the full policy for the process and conditions. Joining the waiting list is free.

Read the full refund policy

LEARN. SELL. WE BUILD.

You’ve seen the opportunity.
Now take the next step.

Join the launch list for free.

The next opportunity
doesn’t start with code.

A 7-minute presentation is planned. While the video is being prepared, here is its outline.

  1. A problem before a tool.

    Businesses need to understand where AI can add value.

  2. A new professional capability.

    Spotting an opportunity, explaining it and presenting it to a client are skills you can learn.

  3. A system to make it happen.

    Knowledge, Conceptualizer, solutions and a team that can build the technology.

Try Conceptualizer